illix design produces graphics for printed materials, and specialises in logo design and corporate identity.
Understanding your business' aims and objectives we will advice on how appropriate printed and digital material can move the business forward and work to achieve these goals.
Although all customers are unique and design jobs vary in length and complexity, all design jobs basically undergo the same process involving:
• Brief received
• Research of market position, competitors, service, product
• Brainstorming and ideas selection
• Developing and distilling of ideas
• Presenting a minimum of three ideas
• One chosen design art-worked to brief
• Presentation of chosen design
• Final corrections made
• Final design files prepared for printing / customer usage
The design work begins when these questions are answered:
• What is the budget for the design work and the printing?
• Which designed products are needed, and quantity?
• Have a clear description of the service / product you do?
• What are the unique values, skills and qualities?
• Any relevant history?
• What is the target market?
• What is the deadline?
Corporate and visual identities
Should reflect: the unique qualities, products, and aspirations.
Should attract: the target audience and promote the product / service. Having a consistent appearance ensures that your target audience easily recognises and remembers you. A consistent tone of voice also gives out a message of reliability and makes an audience confident.
A logo
A logo communicates with intent to stir emotion. It should be notable, understandable and an endorser for the other information which surrounds it.
Redesign a logo
All products have a lifetime, all products wear out and become ineffective – the same for logos. Even ‘timeless’ logos will benefit from an update or refreshment.
Create a company image
A strong design reflects company values, inspires employees and attracts a selected target audience.
Graphic design is bringing life to still elements
– giving birth to a new creation.
